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40 pet sitting social media post ideas that are not generic

A working list of post ideas for pet sitters, organised by what each one is for — teaching, trust, local relevance, or booking.

7 min read

Teaching posts

These earn the follow. Each one should tell the reader something they can use today.

  • What you leave out for a sitter that most people forget.
  • How to tell whether a cat is stressed or just being a cat.
  • The three things that go wrong with medication schedules while owners are away.
  • Why a dog's behaviour changes on day three of a trip, not day one.
  • How much water a cat actually drinks and why the bowl matters.
  • What a good handover note contains.
  • How to introduce a sitter to a nervous dog.
  • The one thing to check on the crate before you travel.
  • Why your dog eats less while you are away and when that is worth worrying about.
  • How to travel with a pet's routine intact.

Trust posts

These answer the question nobody asks out loud: can I let this person into my house?

  • What happens at a meet-and-greet, step by step.
  • Your plan if a pet gets ill mid-trip.
  • How you handle keys and lockboxes.
  • What you do if a flight is delayed.
  • The updates you send and when.
  • How you handle two pets who do not get along.
  • What you will not take on, and why.
  • The paperwork you ask for before a first booking.

Local posts

These only work if you actually live there, which is the point.

  • When the pavement is too hot in your area, with the seven-second test.
  • Which weeks your town empties out for travel.
  • How the local weather changes your walk timing across the year.
  • Quiet routes for a reactive dog.
  • What the first cold morning does to older dogs.
  • How far apart things are here and what that means for a midday visit.
  • The seasonal hazard specific to your area — foxtails, ice melt, ticks, storms.

Personality and behind the scenes

People hire a person.

  • Why you started doing this.
  • The part of the job nobody expects.
  • What is in your bag on every visit.
  • A day of visits, start to finish.
  • The hardest thing about the work.
  • A habit you picked up from a specific animal.
  • What you have learned about cats that surprised you.

Booking posts

Four a month, maximum, and each one specific.

  • A named date range that is filling up.
  • A service people do not know you offer.
  • How far ahead to book for the next holiday.
  • Capacity in a specific neighbourhood.
  • The meet-and-greet as a first step rather than a booking.
  • A schedule opening this week, named by day.
  • What last-minute actually means for you.
  • Who you are a good fit for, said plainly.

You could do all of this yourself.

Or tell us about your business once and have a month of it written, checked, scheduled, and published for you.

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